.prod {
  width:100%;
  height:183px;
  display: inline-block;
  overflow: hidden;
  position: relative;
  text-decoration: none;
}

.prod img{
width: inherit;
height: inherit;
}

.prod:before {
  display: block;
  background-color: rgb(0, 0, 0);
  content: "";
  height: 100%;
  opacity: 0;
  position: absolute;
  width: 100%;
  z-index: 2;
}

.prod:after {
  display: block;
  font-family: sans-serif;
  color: #ffffff;
  content: attr(title);
  /*left: -100%;*/
  bottom: -100%;
  padding: 2% 3%;
  position: absolute;
  text-align:right;
  text-transform: uppercase;
  /*top: 5%;*/
  width: 86%;
  z-index: 3;
  height: 40px;
}

.prod img {
  border: none;
  display: block;
  z-index: 1;
}

.prod:before,
.prod:after,
.prod img {
  -webkit-transition: all 200ms ease;
  -moz-transition: all 200ms ease;
  -o-transition: all 200ms ease;
  transition: all 200ms ease;
}

.prod:hover img {
  -webkit-transform: scale(1.2);
  -moz-transform: scale(1.2);
  -ms-transform: scale(1.2);
  -o-transform: scale(1.2);
  transform: scale(1.2);
}

.prod:hover:before {
  opacity: 0.3;
}

.prod:hover:after {
  /*left: 0;*/
  bottom: 0;
}